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“Identity is cause; 
brand is effect.”

Larry Ackerman

Positioning is key to any organization's status.  To be considered the authority on any topic or source for certain products one must be recognized and accessible.  What this means is that you need to be everywhere your target audience is looking.  With 65% of consumers starting their purchases from a smartphone it is now critical that your online presence is responsive to fit any device, especially mobile. Read a blog on the social CEO and hiring in a digital market.


“However beautiful the strategy,
you should occasionally
look at the results.”

Winston Churchill

To begin with the end in mind speeds the path to progress.  A great strategy to grow into the disruptive trend that is digitized content is to start your own show.  Great shows begin with interviews with other experts or educational content delivered on a daily, weekly or monthly basis. To capture your show content in video and audio formats opens the door to repurposing that content in any format to be delivered to any device anywhere in the world. Read 7 monetization strategies.

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